How the Latest Google Algorithm Changes Affect Rankings

So what is the Google algorithm and why is it so important to your SEO strategy? Basically, Google uses a complex mathematical algorithm (or code) to decide what websites will be displayed in the search results. Google has a lot of complex algorithms which look at various factors in your site, all of which affect the rankings of your site in future search results. These factors include the amount of backlinks (which Google deems to be an indication of quality link popularity), the domain name you are using, the total number of pages in your site and the number of new links you submit, amongst other things.

 

One of the most important things that we can learn from Google’s algorithm for SEO is to make sure that we have the correct keywords and key phrases on our website. This in turn will assist with the ranking of our site in Google, as they believe that keywords play an important part in determining how users will use the search engines to find your website. Therefore, the keywords and key phrases that you use on your web pages must be relevant to your business or website.

 

Google also incorporates several other internal factors into their Google algorithm for SEO. These internal factors include: The total number of pages found on a particular site, the internal structure of the site (i.e. the nature of the content on the pages and where relevant links are located within the site), links from other sites that are relevant to yours and the total number of backlinks from other sites that are relevant to yours.

 

All of these components work together to determine how Google ranks a site. They have developed these algorithms based on a number of factors which they feel are very important and integrate them in a way that makes sense for the majority of their users. One of the primary factors used is the total amount of site traffic which has been directed at the website by various visitors. The algorithms also take into consideration the average amount of time which a visitor stays on the site.

 

What exactly is involved in the Google algorithm? Basically, the algorithm uses several different formulas to determine which pages should rank higher in the search results. In addition to this the algorithms take into account the quality of the incoming links. The more quality links there are to a site the better it will rank in the search results. However, this is not the only way in which Google works with their algorithms.

 

Another factor which is used is the number of times a keyword appears on a webpage. Keywords can be entered into Google and the search engines use these keywords to rank the webpage. However, these same keywords can also be used to rank a webpage if the page itself contains the keyword multiple times. This type of technique is known as Google “bias”.

 

A little bit of research shows that the latest algorithm updates have had a large effect on how high up in the search results a website can rise. This is because a high number of times a keyword appears on a webpage has an affect on its ranking. In order to combat this issue, many websites are using what is called “proofing” to make sure that their webpages do not contain too much useless information. This includes adding various headers such as Meta keywords so that the algorithm can tell the difference between what is a real keyword and a filler. Also it has been found that many marketers are guilty of what is called “keyword stuffing”.

 

In conclusion, it appears that the latest changes to the Google algorithm have had a significant effect on website ranking ability. This does not mean that all sites will rise from the rankings they are in today. The best thing to do is remain vigilant and continue to create and publish new, relevant, keyword rich articles to keep the competition fair. If you want to get your website noticed, then being consistent with your writing will definitely pay off.